Sorrell’s soft fur appropriately became the inspiration behind the Bunny Blanket. Kevin, a recent Harvard Business School graduate with experience in textiles and chemistry sprung into action and used the softness of their bunny as a benchmark for a new material that would equal the soft and warm qualities of Sorrell’s fur. (Don’t worry; no bunnies were harmed in this process!) Later that year, in the winter of 2010, when Katie and Kevin were expecting their first baby, Kevin would need to speed up the blanket design so that Katie would have a uniquely soft and warm Bunny Blanket ready for their first newborn.
Following an exhaustive back-and-forth development of chemistry and manufacturing process, the most “bunny-like” material was produced, tested, and declared to be the softest blanket possible. With his soon-to-be daughter in mind, Kevin finished the design by adding the lovable bunny face and long floppy colorful ears to a draw-string bag which made their blanket fun and ideal for storage and transport. Kevin, Katie, Sorrell and now baby Emilia live in Vienna, Virginia.